Safe Republican — shifted 8.0pp toward Republicans in 2024 — 816K residents — 8 counties
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 56.9% |
▶Hispanic / Latino(16) | 6.2% |
▶Black / African American(12) | 25.8% |
▶Asian(6) | 1.2% |
▶Middle Eastern / North African(9) | 0.3% |
▶Native American / Alaska Native(4) | 6.4% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% |
Multiracial / Other | 3.5% |
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 25.0% | 54.2% |
| Catholic | 7.3% | 15.8% |
| Mainline Protestant | 5.7% | 12.4% |
| Black Protestant | 5.5% | 11.9% |
| Other | 2.5% | 5.3% |
| LDS (Mormon) | 0.6% | 1.4% |
| Orthodox Christian | 0.1% | 0.3% |
| Non-religious | 53.8% | — |
| Year | Result |
|---|---|
| 2024 | Trump+25.9 |
| 2020 | Trump+17.9 |
| 2016 | Trump+15.9 |
| 2012 | Romney+4.6 |
| 2008 | McCain+3.9 |
| 2004 | Bush+9.1 |
| 2000 | Bush+2.3 |
| 1996 | Clinton+8.2 |
| 1992 | Clinton+6.3 |
| County | Pop. | Margin | Dem | Rep | Total |
|---|---|---|---|---|---|
| Horry | 383K | R+38.5 | 62,325 | 141,719 | 205,954 |
| Florence | 137K | R+8.0 | 27,706 | 32,615 | 61,140 |
| Robeson | 117K | R+27.6 | 16,728 | 29,647 | 46,770 |
| Darlington | 63K | R+13.3 | 12,977 | 17,017 | 30,331 |
| Scotland | 34K | R+6.9 | 6,754 | 7,767 | 14,626 |
| Marion | 29K | D+10.5 | 7,316 | 5,906 | 13,388 |
| Dillon | 28K | R+10.8 | 5,241 | 6,526 | 11,861 |
| Marlboro | 26K | D+2.4 | 5,137 | 4,896 | 10,152 |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 56.9% | 57.4% |
▶Black / African American(12) | 25.8% | 12.2% |
▶Native American / Alaska Native(4) | 6.4% | 0.9% |
▶Hispanic / Latino(16) | 6.2% | 19.3% |
Multiracial / Other | 3.5% | 4.0% |
▶Asian(6) | 1.2% | 6.0% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(2) | 0.1% | 0.2% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 25.0% | 54.2% | — | — | |
| 7.3% | 15.8% | — | — | |
| 5.7% | 12.4% | — | — | |
| 5.5% | 11.9% | — | — | |
| 2.5% | 5.3% | — | — | |
LDS (Mormon) | 0.6% | 1.4% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 53.8% | — | — | — |
Who lives in the Myrtle Beach-Florence media market? 815,684 residents across 8 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.