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Madison

Latest: 2024↓ R+2.0 vs 2020

Safe Democratic — 1.1M residents — 11 counties

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Race & ancestry
Group%
▶White (Non-Hispanic)(13)
80.7%
▶Hispanic / Latino(19)
7.1%
▶Black / African American(13)
3.9%
▶Asian(6)
3.7%
▶Middle Eastern / North African(11)
0.4%
▶Native American / Alaska Native(3)
0.3%
Multiracial / Other
4.2%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Catholic14.9%38.5%
Mainline Protestant10.6%27.5%
Evangelical Protestant9.5%24.6%
Other3.3%8.6%
LDS (Mormon)0.6%1.6%
Black Protestant0.2%0.6%
Non-religious61.4%—
View full religion →
Presidential results
YearResult
2024Harris+28.2
2020Biden+30.2
2016Clinton+27.4
2012Obama+32.4
2008Obama+36.5
2004Kerry+21.0
2000Gore+19.5
1996Clinton+20.8
1992Clinton+16.3
View full election history →
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Madison

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotal
Dane573K
D+51.5
273,99585,454365,929
Rock164K
D+7.3
46,64240,21888,310
Sauk66K
R+1.7
18,17218,79837,584
Columbia58K
R+4.6
16,38817,98834,914
Grant52K
R+18.1
10,96615,92227,306
Green37K
D+0.3
10,90310,84322,076
Juneau27K
R+32.1
4,8549,52514,553
Iowa24K
D+7.6
7,7506,63114,677
Richland17K
R+13.1
3,9855,2079,323
Lafayette17K
R+20.2
3,4695,2568,832
Marquette16K
R+29.6
3,2526,0419,427
11 countiesTotal votes: 632,931
Historian Query

Ask the Historian

Explore Madison's political evolution with the Historian
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
MadisonCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 80.7%Hispanic 7.1%Multiracial 4.2%Black 3.9%Asian 3.7%
GroupMadisonNational
▶White (Non-Hispanic)(13)
80.7%57.4%
▶Hispanic / Latino(19)
7.1%19.3%
Multiracial / Other
4.2%4.0%
▶Black / African American(13)
3.9%12.2%
▶Asian(6)
3.7%6.0%
▶Middle Eastern / North African(11)
0.4%0.9%
▶Native American / Alaska Native(3)
0.3%0.9%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
38.6%(405.7K people)
U.S. Religion Census 2020
Browse all religions
Tradition% Pop% AdherentsUS PopUS Adherents
Catholic
14.9%38.5%——
Mainline Protestant
10.6%27.5%——
Evangelical Protestant
9.5%24.6%——
Other
3.3%8.6%——
LDS (Mormon)
0.6%1.6%——
Black Protestant
0.2%0.6%——
Non-religiousPopulation
61.4%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Madison media market? 1,050,541 residents across 11 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Madison vs National1.1M residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
1.1M
local
1.1MNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.31%
local
0.31%National 100%
Voting-age population
Local vs state vs U.S.
76.7%
local
76.7%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$83,962
local
$83,962National $83,960
Poverty rate
Local vs state vs U.S.
10.2%
local
10.2%National 12.5%
College degree
Local vs state vs U.S.
41.6%
local
41.6%National 35.6%
Homeownership
Local vs state vs U.S.
64.4%
local
64.4%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
38.5 yrs
local
38.5 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
18.3%
local
18.3%National 15.7%
Age 65+
Local vs state vs U.S.
17.1%
local
17.1%National 17.0%
Foreign born
Local vs state vs U.S.
6.4%
local
6.4%National 14.1%
Non-English at home
Local vs state vs U.S.
9.2%
local
9.2%National 22.2%
English only
Local vs state vs U.S.
90.8%
local
90.8%National 77.8%
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