Jackson, MS
Latest: 2024
Competitive — shifted 5.8pp toward Republicans in 2024 — 883K residents — 24 counties
Race & ancestry
| Group | % |
|---|---|
▶White (Non-Hispanic)(13) | 45.6% |
▶Hispanic / Latino(15) | 3.1% |
▶Black / African American(8) | 47.7% |
▶Asian(6) | 1.0% |
▶Middle Eastern / North African(7) | 0.3% |
▶Native American / Alaska Native(2) | 0.4% |
Multiracial / Other | 2.1% |
Religious adherence
| Tradition | % Pop | % Adherents |
|---|---|---|
| Evangelical Protestant | 41.9% | 64.3% |
| Black Protestant | 11.5% | 17.7% |
| Mainline Protestant | 7.1% | 10.9% |
| Catholic | 2.5% | 3.8% |
| Other | 2.1% | 3.2% |
| LDS (Mormon) | 0.7% | 1.1% |
| Non-religious | 34.8% | — |
Presidential results
| Year | Result |
|---|---|
| 2024 | Trump+5.0 |
| 2020 | Biden+0.8 |
| 2016 | Trump+0.9 |
| 2012 | Obama+3.3 |
| 2008 | Obama+0.9 |
| 2004 | Bush+11.3 |
| 2000 | Bush+11.1 |
| 1996 | Dole+0.8 |
| 1992 | Bush+6.8 |
Similarity Explorer
Similar media markets
Nearest neighbors matched on the same place-page feature set used across the dossier system.
Constituent Geography
Counties in Jackson, MS
2024 presidential results across the counties that make up this geography.
Sort:
| County | Pop. | Margin | Dem | Rep | Total |
|---|---|---|---|---|---|
| Hinds | 219K | D+46.1 | 62,840 | 22,816 | 86,830 |
| Rankin | 159K | R+47.1 | 18,060 | 50,896 | 69,678 |
| Madison | 112K | R+17.3 | 22,700 | 32,333 | 55,710 |
| Warren | 43K | R+4.0 | 8,683 | 9,407 | 18,298 |
| Pike | 40K | R+3.5 | 7,402 | 7,943 | 15,485 |
| Lincoln | 35K | R+45.4 | 4,262 | 11,432 | 15,802 |
| Adams | 29K | D+13.9 | 6,743 | 5,081 | 11,928 |
| Copiah | 28K | R+6.1 | 5,426 | 6,134 | 11,665 |
| Scott | 28K | R+23.9 | 3,729 | 6,098 | 9,891 |
| Simpson | 26K | R+36.7 | 3,479 | 7,552 | 11,094 |
| Yazoo | 25K | R+2.4 | 4,342 | 4,558 | 8,971 |
| Leake | 21K | R+23.4 | 3,182 | 5,143 | 8,380 |
| Attala | 18K | R+23.3 | 2,930 | 4,723 | 7,703 |
| Holmes | 16K | D+62.1 | 5,420 | 1,243 | 6,730 |
| Smith | 14K | R+60.7 | 1,486 | 6,146 | 7,676 |
| Walthall | 14K | R+26.9 | 2,355 | 4,114 | 6,529 |
| Lawrence | 12K | R+36.6 | 1,899 | 4,113 | 6,053 |
| Jefferson Davis | 11K | D+13.7 | 3,041 | 2,302 | 5,378 |
| Claiborne | 9K | D+67.5 | 2,950 | 558 | 3,541 |
| Franklin | 8K | R+39.8 | 1,213 | 2,831 | 4,066 |
| Humphreys | 7K | D+41.9 | 2,443 | 990 | 3,468 |
| Jefferson | 7K | D+66.3 | 2,727 | 541 | 3,299 |
| Sharkey | 4K | D+36.8 | 1,201 | 551 | 1,766 |
| Issaquena | 928 | R+1.4 | 287 | 296 | 622 |
24 countiesTotal votes: 380,563
Historian Query
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Race & Ancestry
Who Lives Here
A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
| Group | Jackson, MS | National |
|---|---|---|
▶Black / African American(8) | 47.7% | 12.2% |
▶White (Non-Hispanic)(13) | 45.6% | 57.4% |
▶Hispanic / Latino(15) | 3.1% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.0% | 6.0% |
▶Native American / Alaska Native(2) | 0.4% | 0.9% |
▶Middle Eastern / North African(7) | 0.3% | 0.9% |
Method notes
Religious Adherents
Population that are religious adherents:
65.2%
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 41.9% | 64.3% | — | — | |
| 11.5% | 17.7% | — | — | |
| 7.1% | 10.9% | — | — | |
| 2.5% | 3.8% | — | — | |
| 2.1% | 3.2% | — | — | |
LDS (Mormon) | 0.7% | 1.1% | — | — |
Non-religiousPopulation | 34.8% | — | — | — |
Who lives in the Jackson, MS media market? 882,812 residents across 24 counties.
Demographic Comparison
Demographics
Read this geography's profile in three layers: local, state (where available), and national baseline.
Population & electorate
Scale, voting-age share, and this geography's footprint inside the national electorate.
Total population
883K
Share of U.S. population
0.26%
Voting-age population
73.2%
Economic profile
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Median household income
$58,425
Poverty rate
19.5%
College degree
28.0%
Homeownership
69.5%
Community profile
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Median age
39.0 yrs
Age 18–29
15.3%
Age 65+
17.4%
Foreign born
2.3%
Non-English at home
4.3%
English only
95.7%
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